ATMAsphere May 2011

Wed, 18 May 2011 15:59:04 +1000

TAFE SA tops marketing awards

Fri, 12 Nov 2010 12:40:42 +1000

The top marketers for TAFE and training in Australia were named last night, with TAFE South Australia taking the top honours.

TAFE SA Adelaide North was named Marketer/Business Developer of the Year at the Australian Training and Marketing Association (ATMA) 2010 awards dinner on Thursday night.

ATMA National President Alison Werner said TAFE SA was a strong marketing team that provided strong and creative marketing solutions for their institutes and this showed through in their entries.

“They have clearly analysed situations, responded with appropriate solutions And achieved results, as well as showed a huge commitment to industry engagement which is at the soul of the Vocational Education and Training sector,” she said.

The awards attracted entries from around Australia over 12 categories, from business development to newsletters to marketing campaigns.

“The judges reviewed some excellent campaigns, reports, publications, events and other initiatives that proved the high standard of marketing efforts in the training sector Australia wide,” she said.

Entries were judged on level of difficulty, planning, creativity, implementation, results and innovation.

A very close second was TAFE Queensland, which created a mobile site for smart phone users to access TAFE information.

“It is clear we have some talented marketers among us and it is clear that this is a sector of the education market that is going places. We need to acknowledge the amazing work that is being done around the country to promote training opportunities.”

“With ever increasing competition in the education market, this is something to be celebrated.”

TAFE SA also topped the Course Guide category for their Building, Construction and Furnishing publication, and the Internal Marketing category for their Income Contingent Loans market research.

Other category winners were West Coast Institute of Training, TAFE Queensland, Goulburn Ovens Institute of TAFE, Wodonga TAFE, TAFE NSW and Central Institute of Technology.

Highly commended were: Victorian TAFE Association, Sunshine Coast Institute of TAFE, West Coast Institute of Training and William Angliss Institute.

The dinner topped off a successful two day ATMA conference on building sustainability through marketing.

ATMA Excellence in Marketing Awards 2010 Winners

Category 1 Business Development
TAFE SA Adelaide North
Enterprise Development Consultancy Program
Category 2.1 Annual report or prospectus
West Coast Institute of Training
2010 Prospectus
Category 2.2 Course Guide
TAFE SA
Building, construction and furnishing publication
Category 2.3 Multimedia
TAFE Queensland
TAFE mobile site
Category 2.4 Newsletter
Goulburn Ovens Institute of TAFE
GOTAFE News
Category 3.1 Marketing campaigns (under $50,000)
Wodonga TAFE
Teachers’ branding campaign
Category 3.1 Marketing campaigns (over $50,000)
TAFE NSW – Western Institute
Change the course of your life
Highly Commended: Victorian TAFE Association
Category 3.2 Special events (under $15,000)
West Coast Institute of Training
Trades North Launch
Category 3.2 Special events (over $15,000)
TAFE NSW – Western Sydney Institute
2010 Student Excellence Awards
Highly Commended: Sunshine Coast Institute of TAFE and West Coast Institute of Training
Category 3.3 Internal marketing
TAFE SA
Income Contingent Loans Market Research
Category 3.4 Branding
Central Institute of Technology
Rebranding Central WA
Highly Commended: William Angliss Institute
Category 5 Marketer / Business Developer of the Year
TAFE SA Adelaide North

2010 Award Finalists announced

Wed, 13 Oct 2010 10:36:47 +1000

Being involved in marketing has certainly paid off for ATMA members who have been selected as finalists for the 2010 Australian training Marketing Association Awards for marketing excellence.

The 36 finalists have been chosen from a pool of entries received Australia-wide.
Independent judging panels are now undertaking the challenging task of selecting a winner in each of the 11 categories.

Winners will be announced at the ATMA conference dinner being held in Brisbane on Thursday 11 November 2010.

News

ATMAsphere May 2011

TAFE SA tops marketing awards

2010 Award Finalists announced