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    <pubDate>Mon, 05 Jul 2010 16:49:37  +1000</pubDate>
    <title>ATMA 2010 Annual conference</title>
    <category></category>
    <description>&lt;p&gt;This year the national conference will be held in Brisbane. It will focus on building sustainability through marketing.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Key topics include:&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;&amp;bull; Embracing the online environment&lt;br /&gt;&lt;br /&gt;
&amp;bull; Brand management and positioning &amp;ndash; internally and externally&lt;br /&gt;&lt;br /&gt;
&amp;bull; Corporate reputation and issues management&lt;br /&gt;&lt;br /&gt;
&amp;bull; Strategies for sustainable marketing&lt;br /&gt;&lt;br /&gt;
&amp;bull; Business partnerships and relationships&lt;br /&gt;&lt;br /&gt;
&amp;bull; Customer engagement and service&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The conference will be held at Rydges Hotel, Southbank on November 10 and 11 with an optional master class held on November 12.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The ATMA Annual General Meeting will be held over cocktails, on Wednesday from 5pm. The conference dinner will be held on Thursday evening and will incorporate the Marketing Excellence Awards.&lt;/p&gt;&lt;br /&gt;
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