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News News 2011-05-18 15:May:th 2011-05-18 15:May:th http://www.atmaltd.com.au admin@vista.org.au Copyright 2011 ATMA Wed, 18 May 2011 15:59:04 +1000 Wed, 18 May 2011 15:59:04 +1000 http://www.atmaltd.com.au/news/id/8 ATMAsphere May 2011 Fri, 12 Nov 2010 12:40:42 +1000 Fri, 12 Nov 2010 12:40:42 +1000 http://www.atmaltd.com.au/news/id/7 TAFE SA tops marketing awards The top marketers for TAFE and training in Australia were named last night, with TAFE South Australia taking the top honours. TAFE SA Adelaide North was named Marketer/Business Developer of the Year at the Australian Training and Marketing Association (ATMA) 2010 awards dinner on Thursday night. ATMA National President Alison Werner said TAFE SA was a strong marketing team that provided strong and creative marketing solutions for their institutes and this showed through in their entries. “They have clearly analysed situations, responded with appropriate solutions And achieved results, as well as showed a huge commitment to industry engagement which is at the soul of the Vocational Education and Training sector,” she said. The awards attracted entries from around Australia over 12 categories, from business development to newsletters to marketing campaigns. “The judges reviewed some excellent campaigns, reports, publications, events and other initiatives that proved the high standard of marketing efforts in the training sector Australia wide,” she said. Entries were judged on level of difficulty, planning, creativity, implementation, results and innovation. A very close second was TAFE Queensland, which created a mobile site for smart phone users to access TAFE information. “It is clear we have some talented marketers among us and it is clear that this is a sector of the education market that is going places. We need to acknowledge the amazing work that is being done around the country to promote training opportunities.” “With ever increasing competition in the education market, this is something to be celebrated.” TAFE SA also topped the Course Guide category for their Building, Construction and Furnishing publication, and the Internal Marketing category for their Income Contingent Loans market research. Other category winners were West Coast Institute of Training, TAFE Queensland, Goulburn Ovens Institute of TAFE, Wodonga TAFE, TAFE NSW and Central Institute of Technology. Highly commended were: Victorian TAFE Association, Sunshine Coast Institute of TAFE, West Coast Institute of Training and William Angliss Institute. The dinner topped off a successful two day ATMA conference on building sustainability through marketing. ATMA Excellence in Marketing Awards 2010 Winners <ul> <li>Category 1 Business Development TAFE SA Adelaide North Enterprise Development Consultancy Program  </li> <li>Category 2.1 Annual report or prospectus West Coast Institute of Training 2010 Prospectus  </li> <li>Category 2.2 Course Guide TAFE SA Building, construction and furnishing publication  </li> <li>Category 2.3 Multimedia TAFE Queensland TAFE mobile site  </li> <li>Category 2.4 Newsletter Goulburn Ovens Institute of TAFE GOTAFE News  </li> <li>Category 3.1 Marketing campaigns (under $50,000) Wodonga TAFE Teachers’ branding campaign  </li> <li>Category 3.1 Marketing campaigns (over $50,000) TAFE NSW – Western Institute Change the course of your life </li> <li>Highly Commended: Victorian TAFE Association  </li> <li>Category 3.2 Special events (under $15,000) West Coast Institute of Training Trades North Launch  </li> <li>Category 3.2 Special events (over $15,000) TAFE NSW – Western Sydney Institute 2010 Student Excellence Awards </li> <li>Highly Commended: Sunshine Coast Institute of TAFE and West Coast Institute of Training  </li> <li>Category 3.3 Internal marketing TAFE SA Income Contingent Loans Market Research  </li> <li>Category 3.4 Branding Central Institute of Technology Rebranding Central WA</li> <li>Highly Commended: William Angliss Institute  </li> <li>Category 5 Marketer / Business Developer of the Year TAFE SA Adelaide North</li> </ul> Wed, 13 Oct 2010 10:36:47 +1000 Wed, 13 Oct 2010 10:36:47 +1000 http://www.atmaltd.com.au/news/id/5 2010 Award Finalists announced Being involved in marketing has certainly paid off for ATMA members who have been selected as finalists for the 2010 Australian training Marketing Association Awards for marketing excellence. The 36 finalists have been chosen from a pool of entries received Australia-wide. Independent judging panels are now undertaking the challenging task of selecting a winner in each of the 11 categories. Winners will be announced at the ATMA conference dinner being held in Brisbane on Thursday 11 November 2010.