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  <title>News</title>
  <link href="http://www.atmaltd.com.au/" rel="alternate" type="text/html"/>
  <tagline>News</tagline>
  <modified>2010-07-05 16:Jul:th</modified>
  <author>
    <name>2010-07-05 16:Jul:th</name>
    <url>http://www.atmaltd.com.au</url>
    <email>admin@vista.org.au</email>
  </author>
  <copyright>Copyright 2010 ATMA</copyright>
  <entry>
    <issued>Mon, 05 Jul 2010 16:49:37  +1000</issued>
    <modified>Mon, 05 Jul 2010 16:49:37  +1000</modified>
    <link href="http://www.atmaltd.com.au/news/id/4" rel="alternate" type="text/html"/>
    <id>http://www.atmaltd.com.au/news/id/4</id>
    <title mode="escaped" type="text/html">ATMA 2010 Annual conference</title>
    <content mode="escaped" type="text/html" xml:lang="en-US" xml:space="preserve">
      <p>This year the national conference will be held in Brisbane. It will focus on building sustainability through marketing.</p><br />
<p>Key topics include:</p><br />
<p>&bull; Embracing the online environment<br /><br />
&bull; Brand management and positioning &ndash; internally and externally<br /><br />
&bull; Corporate reputation and issues management<br /><br />
&bull; Strategies for sustainable marketing<br /><br />
&bull; Business partnerships and relationships<br /><br />
&bull; Customer engagement and service</p><br />
<p>The conference will be held at Rydges Hotel, Southbank on November 10 and 11 with an optional master class held on November 12.</p><br />
<p>The ATMA Annual General Meeting will be held over cocktails, on Wednesday from 5pm. The conference dinner will be held on Thursday evening and will incorporate the Marketing Excellence Awards.</p><br />
    </content>
  </entry>
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