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2008 Conference Program
Revised Conference program details
Day 1 Wednesday, 8th October, 2008
6.00pm - 7.30pm Registration, Melbourne Cricket Ground , Tom Wills Room
Day 2 Thursday, 9 October 2008
8.30am Delegate registration
9:00 AM - 9:10 AM President's welcome, Fran Cane, President
9:10 AM - 9:30 AM Official Opening
9:30 AM - 10:30 AM Keynote Speaker 1, David Parkin
10:30 AM - 11:00 AM Morning Tea
11:00 AM - 12:00 PM Keynote Speaker 2, National Marketing Research Project,
Christine Maddern, Market Solutions
12:00 PM - 12:45 PM Workshop 1
Workshop 1A The Art of Successful Tender Writing(Part 1), Tender search
Workshop 1B The Age of SMS Marketing, MYLK
Workshop 1C Editorial Writing, Maree Curtis, RMIT
Workshop 1D Skills Express, Terry Crotty, TAFE NSW SWSI
12:45 PM - 01:30 PM Lunch (including AGM)
1:30 PM - 2:30 AM Keynote speaker 3, Creativity and Innovation,
Lisa Smith, Minds@Work
2:30 PM - 3:15 PM Workshop 2
Workshop 2A The Art of Successful Tender Writing (Part 2), Tender Search
Workshop 2B Speech Writing, Nick Bastow, DPCD
Workshop 2C Small Business Mentoring, Linda Brown, Metropolitan South institute of TAFE - QLD
Workshop 2D The Use of partnerships to win Funding, Jan Calman, DIIRD
3:15 PM - 3:45 PM Afternoon Tea
3:45 PM - 4:45 PM Closure
4:45 PM - 5:00 PM Free time
7:00 PM - 7:30 PM Pre Dinner Drinks , Zinc, Federation Square
7:30 PM - 11:30 PM Conference Dinner and Marketing Awards
Day 3 Wednesday, 10th October, 2008
9:00 AM - 10:00 AM Keynote Speaker 4, Customer Service and the Internet
Graeme Alford
10:00 AM - 10:30 AM Marketeer of the Year
10:30 AM - 11:00 AM Morning Tea
11:00 AM - 12:00 PM Workshop 3
Workshop 3A Productivity through Partnering: the East Gippsland TAFE Experience, Mr Peter Heilbuth
Workshop 3B From YouTube to BlueTube, Acting Senior Sargeant Marilyn Ross and Garth Furfitt
Workshop 3C Come on board: The Latest in Online Engagement Tools, Paul Vittles, TNS Social Research
Workshop 3D Power of Community Newspapers, Tim Williams, News Limited Community Newspapers
12:00 PM - 1:00 PM Keynote Speaker 5, A unique Industry / TAFE partnership - National Centre for Dairy Education Au...
Paul Cuplan, National Centre for Dairy Education Australia Peter Carkeek, National Centre for Dairy Education Australia
1:00 PM - 01:30 PM Lunch
1:30 PM - 02:30 PM Workshop 4
Workshop 4A The Power of e-marketing, Jason Tonelli, e-Mitch
Workshop 4B Being Legally Savvy When Youre Not a Lawyer, Claire Todd, TAFE NSW
Workshop 4C Vision Led Marketing: It's the Future, Paul Vittles, TNS Social Research
Workshop 4D The VU Facebook Experience connecting with students in their space, Tere Daly, Marketing and Communications Dept. Victoria University
2:30 PM - 3:30 PM Keynote Speaker 6, Nudi, Tim Pethick, CEO , Nudi
3:30 PM - 5:00 PM Close and Drinks
Registration costs: ATMA members $580; Non Members $690
