Login2011 ATMA Conference > 2011 ATMA Conference
2011 ATMA Conference
2011 ATMA National Conference "Survival of the Fittest"
It is not the strongest of the species that survive nor
the most intelligent but the one most responsive to change.
Explore and discover ideas to adapt, respond and thrive in the highly
competitive Vocational Education and Training (VET) market. ATMA Survival
of the Fittest provides the opportunity to learn from best practice marketing
and business development activities to best position VET Providers in the
current climate.
Major sponsor: Skills Victoria 
Supporting sponsors:
- William Angliss
- Wodonga TAFE
- NMIT
- GOTAFE
Presentations
Strengthening TAFE through value; John Mitchell, Director, Mitchell and Associates
Customer service – Gillian Sawyer, Project Manager - Gill Sawyer Consulting
The online village: social media and the changing landscape of qualitative research, Monica Greenwood, Research Director, Latitude Insights
Building mobile apps – Amanda Finnis
The essential guide to marketing comms; Tim Reid, Director, The Ideas Guy
Marketing and positioning in TAFE sector – celebrating our marketing excellence; Kellie-ann Robinson, Chief Marketing Officer, Gold Coast Institute of TAFE
Social media skills for marketers; Daniele Lima, Vecci
Surviving and Thriving in International Markets; Rebecca Hall, Director, IER Group
Commodity based service industry; Owen Davies, Head of Marketing and Communications, Bendigo Bank
BB video 1
Relationship strategies; Peter Murphy, Director, Dell, Public Sector
Dell Video 1
Dell video 2