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Publications, Marketing and Sustainability
Executive summary (max 100 words)
Provide an outline briefly explaining the situation, objectives and achievements that you consider make your product or initiative successful. In the case of finalist, this information will be used to describe your entry at the annual conference dinner.
Snapshot of the Organisation (max 250 words)
Describe your Unit/Institute and the role you play in facilitating marketing/public relations opportunities for your organisation.
Submission (max 2500 words)
1. Planning
Identify the factors that led to the marketing opportunity (e.g. SWOT). What are the goals and objectives? What research was undertaken? How is the entry distinctive from other existing or potential projects?
2. Implementation
What are the target audience/s? timeframe? How appropriate was the communication and/or dissemination strategy or plan for the target public/s? What was the budget (should include all elements and associated costs both direct and indirect, including sponsorship)? How effectively was the budget used? Outline ways in which the entry is innovative and original in, for example, its:
- impact and relevance to the target public (e.g. message)
- use of media and/or distribution of information/services
- presentation (format, copy, illustration, animation, use of technology and so on)
3. Outcomes
Were the objectives and goals achieved? How successful and cost-effective were the results in relation to the objectives and budget? How thorough were the activities and methods used to evaluate the entry? How does this information inform further marketing activities?