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Selection Criteria - Business Development Category
Executive summary (max 100 words)
Provide an outline of the business development opportunity (service, product, strategic alliance) and the qualities which you consider make this initiative successful. In the case of the finalist, this information will be used to describe your entry at the Conference Dinner.
Snapshot of the Organisation (max 250 words)
Describe your Unit/Institute and the role you play in facilitating commercial/business development opportunities for your organisation.
Submission (max 2500 words)
1. Situational Analysis
Identify the factors that led to the opportunity including customer needs, your capability and capacity to deliver, competitive evaluation, creation of a solution, method for achieving customer acceptance. Articulate how the opportunity was assessed and determined to be the most appropriate course of action.
2. Implementation
- Identify how the product/service/strategic alliance was created/facilitated
- Identify the strategies for successful implementation
- Identify the strategies for follow-through/evaluation
3. Impact of results
Articulate what the results were and provide evidence to show success. What lessons were learned through this opportunity and what impact will they have on future business development.