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3. Marketing Campaigns and Public Relations
3.1 Marketing Campaigns and Public Realtions
Using one or more communication methods to position, raise awareness or brand the organisation in the marketplace e.g. media campaign, issues management, internal communication strategy.
3.1 (a) Campaign/Strategy under $100,000
3.1 (b) Campaign/Strategy over $100,000
3.2 Special Events(inc. sponsorship)
3.2 (a) Event under $15,000
3.2 (b) Event over $15,000
3.3 Internal Marketing
Use of marketing, research, incentives or communications to build internal stakeholders' motivation and commitment, demonstrating positive effect on attitudes and business performance.
3.4 Branding
Creating, launching or revitalising and building equity in the brand.