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2. Publications and Direct Communication
2.1 Annual Report, Prospectus or Capability Document
Aimed at promoting the organisation to the marketplace to inform the organisation's stakeholders and generate business
2.2 Course Guide
Aimed at potential students and the general public, promoting products and services offered.
2.3 Multimedia (e.g. websites, microsites, apps, email campaign, CD ROM, DVD)
2.4 Newsletter
Internal of external