2.1 Annual Reports, Prospectus or Capability Document
Kangan Batman TAFE 2007 Annual Report - Kangan Batman TAFE
As the principle medium through which Kangan Batman TAFE communicates its accountability to parliament, government and stakeholders, the annual report forms part of the Institute’s planning process. The annual report also fulfils the reporting requirements to the Minister for Skills and Workforce Participation, the Hon. Jacinta Allan, and provides a summary of the Institute’s operations and achievements during 2007. It describes the Institute’s performance in the key priority areas identified in Kangan Batman TAFE’s 2006-2008 strategic plan. While the annual report is primarily a tool for accountability, it also embodies the essence of life and work at Kangan Batman TAFE.
2.2 Newsletter
TH!NK - TAFE SA Regional
The TH!NK e-newsletter was a concept developed by TAFE SA Regional Executive Committee to address a gap in strategic business communications to key stakeholders throughout country South Australia. The title TH!NK evolved from the tag line ‘Think learning, think TAFE SA’ and was chosen by Marketing Officers and Regional Educational Managers (REM’s) to regularly remind and promote awareness of TAFE SA. TH!NK started in June 2007 and is now distributed quarterly to Industry partners and key stakeholders, showcasing notable initiatives and success stories that TAFE SA Regional is driving in communities to make a difference to South Australians.
2.3 Course Guide
TVET Course Guide - TAFE NSW – Sydney Institute
The 2008 TVET Course Guide was designed to emphasise the benefits of vocational training and motivate enrolment of secondary school students into TAFE NSW - Sydney Institute HSC VET courses. It is the lead piece for all TVET marketing activity and is used as creative for the annual campaign. The Guide worked with the 2008 TVET Course Directory to clearly communicate course information to audiences from Year 10 students to career advisers and parents. Prospective students can easily identify courses, possible accreditation, further study options, new and UAI courses. Testimonies from previous students convey the benefits by studying TVET courses.
2.4 Multimedia
'Do what you like, Like what you do' – Box Hill Institute
2008 has marked a time of change at Box Hill Institute, with research indicating the need for a new method of communicating course information to current secondary school students of the “technology generation”. Survey results found that 40% of prospective students wanted to receive course information through a DVD. The DVD includes what Box Hill has to offer and information for International students to extend the product reach and gain economies of scale. Results have been encouraging with the DVD being uploaded to popular networking sites and the DVD already connecting with approximately 17,000 prospective students and influencers.
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